1. Create a Google Ads Account
- Go to https://ads.google.com
- Sign in with your Google account.
- Click Start Now.
2. Choose Your Campaign Goal
Select one of the following:
- Website Traffic
- Leads
- Sales
- Brand Awareness
- App Promotion
- Local Store Visits
3. Select a Campaign Type
Choose the type that matches your goal:
- 🔍 Search Ads
- 🖼️ Display Ads
- ▶️ Video Ads (YouTube)
- 🛍️ Shopping Ads
- 📱 App Ads
- ⚡ Performance Max
4. Set Your Campaign Name
Example:
- SEO Services Campaign
- Digital Marketing Leads
5. Configure Campaign Settings
- Choose locations (country, state, city, or radius)
- Select language
- Set daily budget
- Choose bidding strategy:
- Maximize Clicks
- Maximize Conversions
- Target CPA
- Target ROAS
- Manual CPC
6. Add Keywords (Search Campaign)
Use tools like Google Keyword Planner to find relevant keywords.
Example (Digital Marketing):
- digital marketing agency
- SEO expert
- web development company
- social media marketing
7. Create Your Ad
Write:
- 10–15 Headlines (up to 30 characters each)
- 4 Descriptions (up to 90 characters each)
Example:
- Headline: Grow Your Business with SEO
- Headline: Expert Digital Marketing Services
- Description: Increase leads with SEO, Google Ads, and Social Media Marketing. Get a free consultation today.
8. Add Your Landing Page
Link the ad to a relevant page, such as:
- Homepage
- Service page
- Contact page
- Lead generation page
9. Set Up Conversion Tracking
Track actions like:
- Contact form submissions
- Phone calls
- Purchases
- Newsletter sign-ups
10. Review and Launch
- Check all settings.
- Add your payment method.
- Click Publish.